Tag Archives: Albert Taylor

Famous Adverts of Filmland (2)

Last time I talked about the American magazines which appeared in Albert Taylor’s newsagent’s shop from time to time during the early 1960s. They all had one thing in common. They had advertisements for what we all thought were rather bizarre products which were largely unobtainable in England. On the other hand, had a lorry arrived in our village, full of “Crawling Hands”, we would have been fighting each other for the chance to purchase this amazing toy for only $4.95, plus an extremely reasonable 50c for postage and handling:

Wow and double wow!! It walks across the room and the ring on the third finger sheds light over the floor. What a bargain.  I wondered how much $5.45 in 1960 might be worth today. Well, it’s between $45-$50. In English money, that’s around £34-£37. I repeat. What a bargain!

I’m not so sure about the next one though.  A whistle for dogs?

What kind of trick is that? You can’t hear it but the dog can? What rubbish. How do you know if it works?

And how will you know the dog has heard it if he is habitually disobedient? And why should he obey a whistle that you cannot hear when he can pretend he hasn’t heard it and you are none the wiser?? He’ll just carry on in the same old way and you’ve wasted your money.

This is a much better product. While my friends join the Boy Scouts, I can put on my black mask and become a member of the Judean People’s Front, or perhaps the Judean Popular People’s Front, or even the Popular Front of Judea.

What have the Romans ever done for us ? “Romanes eunt domus“:

As an adult, I can see now that the majority of the adverts appeal, for the most part, to two categories of customer. The first category is that of the person who is perhaps less intelligent, shall we say? He does not know the names of the simplest dinosaurs. He needs pictures to distinguish between a cave BEAR and a Giant BIRD, or between a GIANT WOOLLY MAMMOTH and a thirteen inch long JUNGLE SWAMP :

In the intelligent section of the magazine, however, much more technical language is used. And if you’re intelligent enough to know what a Styracosaurus is, you’ll definitely want one with a wind up motor :

It isn’t the most intelligent kind of person, though, who will pay money for an authentic fingerprint kit, but is unaware that it will be completely useless without access to the FBI fingerprint database and three years at Police College:

Other adverts just offer products for customers who want to frighten people. They want to scare the living daylights out of the last few friends they have. Perhaps they’ll do it with a monster fly:

They’d like a mask that makes them look like their movie heroes:

Or, the only full colour advert that I could find, a zombie mask:

Presumably, they will wear their mask with their eyeball cufflinks:

And what a slogan.

“NO–THEY’RE NOT REAL, BUT THEY LOOK LIKE IT !

Surely that has a future with a publicity hungry plastic surgeon. It’s certainly better than this excessively subtle 1950s ad :

I borrowed that advert from a website which boasts 39 more. Take a look. It certainly shows how attitudes towards women have altered over the years.

Or have they?

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Famous Adverts of Filmland (1)

In our little village in the early 1960s, all of the various American magazines which appeared from time to time in Albert Taylor’s newsagent’s shop had one thing in common. They had advertisements for products which were largely unobtainable in England. I don’t know if this was in the aftermath of World War II or because of rationing, but none of the shops around where we lived had giant monster feet for sale, and neither did they have giant inflatable snakes.

If truth be told, very few of these American adverts had any relevance to our lives in a grey Midlands mining village. They showed us television programmes we could not watch. We had never seen “Land of the Giants”, still less his snake, and “Voyage to the Bottom of the Sea”, “Star Trek”, “Lost in Space”, all of these were still in a distant future. Well, four years or so in the future:

Furthermore, nobody I knew had the money for a film projector, still less the facilities to accommodate a “Killer Gorilla”:

Mind you, I would have been pretty happy to have received an astronaut space suit, even if no size is mentioned at any point. Just look at the blurb:

“Elastic air compression chambers run the entire length of both arms and legs and along the sides of the body. These chambers are easily inflated with any hand pump or gas station air pump through the three air hoses and air lock valves.”

Wow! Elastic air compression chambers !! And three air hoses !!!

And only a limited number available. How many’s “a limited number”? Four million?

 

Some of the things advertised you absolutely could not live without, of course. Just take a look at this radio.  And what does that mean?……..“It does not connect to any source of power”.

Beyond the usual claims, of course, the radio may even be useful during a nuclear war:

“In the event of a power failure the GERMANIUM RADIO will allow you to hear the news & civil defense broadcasts”.

Wow !!No Dirty Commie’s ever going to creep up on you.

Finally, my favourites. The first is the official make up kit, as used by Olivia de Havilland in “Gone with the Wind”:

If you follow soccer, you’ll recognise the man in the mirror as Arturo Vidal who used to play in midfield for Juventus, Bayern Munich  and FC Barcelona and has now moved on to Inter Milan.

My second favourite is a handy inflatable ten foot plastic snake:

And most of all, back to the days of the Raj with your very own pith helmet. It’s never too late to revive the British Empire:

Mind you, if you do want to revive gin and tonics on the verandah, you may want to buy one of these. A snip at the price at $19.95.

Just look at the address you have to write to, if you want a live monkey. It’s Grand Central Station, New York. I bet if you paid a little bit extra for a clever one, he’d catch the train, get off in your town and then walk round to your house.

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Famous Monsters of Filmland (1)

When I was a little boy of ten or eleven, I used to go up the road to the shop which sold newspapers and magazines to see if anything new had come in. One day, the proprietor, Albert Taylor, had taken delivery of some recently arrived American magazines called “Famous Monsters of Filmland”. In 1963, they were absolutely amazing from a ten year old’s point of view.

They allowed me to meet people I had never encountered before. Elsa Lanchester as the Bride of Frankenstein in the Universal film of 1935, one of the very few sequels better than its original:

I met Bela Lugosi as Count Dracula in 1931, with his wonderful line of “I never drink….. wine.”  and  “To die, to be really dead, that must be glorious! ”

Here’s the werewolf who, in 1961, barked at the postman and chased cars in “The Curse of the Werewolf”:

There were also more recent monsters such as Gorgo, who I later found out was, more or less, the British Godzilla:

Here is the demon from “Night of the Demon”, a film from 1957, which certainly spent most of its life in the UK at least, banned completely, as being too horrific even for the censor to watch:

Occasionally, some of the magazines actually featured a compilation of all the monsters. Can you find Christopher Lee, or Claude Rains in this one? Lon Chaney Senior? More difficult to find is Fredric March:

I was actually quite disappointed when I eventually found out that only the cover of the magazine was in colour. This was because the majority of the films inside the magazine had been made in black and white.

In actual fact, the black and white photographs could still be very striking. Here’s Boris Karloff and Una O’Connor waiting for a bus:

Or what about this wonderful shot from “The Bride of Frankenstein” ?:

To finish with, look at Boris Karloff’s spiritual son, Christopher Lee. In this shot, Lee was playing Kharis, the muddiest boy ever to lose his mummy. See how Tommy Cooper on the left is still working on one of his magic tricks:

Who’s Tommy Cooper? Never  heard of him? Well you have a treat in store:

I hope you watched Tommy Cooper. He could make statues laugh. He actually died of a heart attack on stage and people laughed because they thought it was part of the act.

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The place where I grew up (4)

Last time we were walking through my home village of Woodville, down to the school and the church. Now, though, we return to the High Street, the most important street in the village. The first shop on the left was Ormes’s. Here they sold boiled ham, crusty bread, ice cold milk and cream cakes. Hot ham hocks were delivered to the shop, I think, on perhaps a Monday or a Tuesday, and there were also special arrivals of savoury ducks, which were very large meatballs, on a Monday and a Thursday. The manager here was Eric Boss, a man who could out-flirt and out-innuendo even the Co-op butcher. Here’s Ormes’s. As you can see, it too is nowadays derelict:

There’s one Eric Boss story that I cannot not tell you.

“On one occasion, my grandfather, Will was pushing his huge old fashioned wooden wheelbarrow up Hartshorne Road towards the Toll Gate at the top of the hill. It was full of clay, and weighed a colossal amount. This, of course, was of little concern to Will, who was extremely strong, having spent his entire adult working life carrying huge quantities of wet clay on his back at Knowles’s and at Wraggs.

Down the hill came Eric Boss, the manager of Ormes’ grocer’s and cake shop, and a middle aged “Jack the Lad”, a man with a great eye for the ladies. He was always chatting them up as he served them. When he met Will, he obviously saw it as a chance to show off, for he said to him, “Hold on there, old man, I’ll give you a hand.” He reached down to grasp the handles of the barrow and take some of the weight off my apparently frail old grandfather.

Imagine then his embarrassment, when he could not even lift the wheelbarrow legs off the ground.”

Next door to Ormes’s was Taylors’ newsagents, run by Albert Taylor and his wife. As you can see, it too is nowadays derelict :

Among many other products, Taylors’ sold magazines from America such as “Famous Monsters of Filmland”:

And I well remember having to go up to Taylor’s to pre-order my copy of the new British comic for boys, namely “Victor”, complete with free gift, a plastic presentation wallet full of postcard sized photographs of the great football and rugby teams of 1961-1962:

Next on the left was Renée’s fish and chip shop, with her fabulous fishcakes, made almost exclusively of potato, and her special batter, imported daily from Derby by special van in special plastic buckets.
Here is Renée’s today:

After Renée’s fish and chip shop, with her fabulous fishcakes, came the Viking Coach Company which took clubs, societies and just ordinary passengers all over the country. A holiday in Scarborough. A fortnight on the Isle of Wight. A visit to a show in London or off to Birmingham to see “Godzilla: the Musical”. Alas, the Vikings are no more. They are now a flower and furniture shop where business is so good that they are closed at eleven o’clock in the morning on a Friday:

Opposite Albert Taylor’s newsagents, was, I think, a dry cleaners, As you can see, it too is nowadays derelict :

Next door was Charlie Fowell’s barber’s shop.  Strangely, it is also closed this fine Friday morning:

Further up on the right hand side of the street was Ashmore’s, a second newsagent’s. As everybody has now forgotten how to read, it is now a curry shop:

Then there was Whyatt’s the greengrocers. Today, it is a Vape Shop, whatever that is:

I can remember though, the days when this greengrocery business was further up the street, on the left, until it had to be demolished to construct an important car park, and they had to move their premises. Here is that vital car park today, keeping the commerce of the area ticking over:

Whyatt’s original shop was at the side of a little road which ran away to the north from the High Street, on the opposite side from the Queen Adelaide public house. Whyatt’s always had boxes made of bright, thin, cheap orange wood on the pavement in front of their shop, where they displayed their fruit and vegetables. It was in this part of High Street that the demolition of a number of buildings occurred and, in the ruins of an ancient terraced house, a vast tangled rats’ nest was revealed in the ceiling of the back bedroom. It must have been ten or twelve feet across, and the product, one supposes, of generations of work on the part of countless hundreds of rats. As seven year old children, we always stopped to look at this natural wonder as we walked up to the Infants’ School at the top of High Street.

Opposite these shops and houses, on the other side of the High Street to Whyatt’s the Greengrocer’s was Woodville’s third newsagent’s, namely Jones’s, perhaps the least successful of the three. Nowadays it has been converted to a vitally needed fast food shop, one of forty three million  in the country:

Back in the day, the shop was a fine source of what we called “shilling war books”:

There was at least one other shop in this block, but I cannot remember exactly what it was. There are vague memories, perhaps, of a TV repair shop. As you can see, though, it too is nowadays derelict:

Further up on the opposite side was Smart’s shop, which was divided into two halves, both equipped with bright orange cellophane sheets in the windows to protect their goods against the sun. The right hand half of the shop sold, if I remember correctly, wool, knitting patterns, knitting needles  and sewing requisites, while the left hand side contained ladies’ dresses and other clothing. It was a marvellous shop for middle aged women to visit, to buy everything they needed for their hobbies.

Here is the knitting shop today. It was converted into a vitally needed fast food shop, one of forty three million  in the country:

And here is the clothes shop. It’s used, I presume, to store the uncooked ingredients for Kim’s Kitchen. It’s very pretty, though, and I take my hat off to the architect who came up with that conversion of the original shop, after only seven years of study:

Next time, my attempts to get Woodville twinned with Florence.

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